Process
Four stages, the same for every firm. Here is what happens and when, how a page gets approved, and what I need from you.
From first audit to monthly reporting
Audit
Map pack positions, Google profile, rankings, technical health, links and the three firms ahead of you.
Plan
A written plan you approve before any work starts.
Fix and build
Quick wins first: technical fixes, profile work, call tracking and the first pages.
Grow and report
New pages and links, then one plain report on intake.
What each stage includes
Audit
- Map pack checks from points across your service area
- Google Business Profile review against the firms above you
- Rankings for your main case types
- Technical crawl of the whole site
- Links, directory listings and AI search mentions
Plan
- The case types and locations I focus on first
- A list of pages to fix, rewrite or create
- Which numbers I report on, and how I trace them
- An estimated monthly range for the work
Fix and build
- Technical fixes made directly, not just listed
- Categories, services and details on your Google profile
- A review request process your staff can follow
- Call tracking that keeps your main number
- The first practice-area pages
Grow and report
- New and improved pages each month, by plan
- Links from local press, organisations and legal publications
- Checks of what AI search tools say about your firm
- The monthly report, and a review call if you want one
How a page goes live
Nothing is published on your site or profile without your firm's sign-off.
- Draft. I write the page for the client reading it, using the questions people ask before they call a lawyer.
- Claims check. Every statement about your firm, your results and your fees is checked against your state bar's advertising rules.
- Firm review. A named person at your firm reviews the draft and marks any changes.
- Publish. The approved version goes live, with structured data and internal links in place.
- Report. The page appears in the next monthly report with its rankings, visits and calls.
What every report covers
One page, in plain English, every month.
Calls, forms and consultations
Traced back to search and checked against your intake log.
Signed cases
The cases that came from search, as marked by your firm.
Map pack and rankings
Your position across your city for each case type you target.
Pages, fixes and links
Everything published or changed that month, with links to each item.
AI answers
Whether ChatGPT, Gemini and AI Overviews name your firm.
The plan ahead
What I'll work on next, and why.
What I need from you
About an hour at the start, then a few minutes a month.
A kickoff call
Thirty minutes on the cases you want more of, and the ones you don't.
Access as a user
Manager access to your Google Business Profile, and user access to Analytics, Search Console and your website. You keep ownership of all of them.
A named reviewer
One person at the firm who approves pages before they go live.
Your intake numbers
Each month, which consultations turned into signed cases, so the report shows real outcomes.
See where your firm stands before you spend anything.
The audit is a written report on your map pack position, your site, and the firms taking clients from you online.