About
I'm Hassnain Karim, an independent SEO consultant. I work with one kind of client, US law firms, and do one thing for them: SEO.
LawSEO is my practice, not an agency.
When a firm hires LawSEO, it hires me. I run the audit, write the plan, oversee every page before it goes to the firm for approval, and send the monthly report myself.
I chose to work with law firms only because legal search rewards depth: knowing how a DUI client searches at midnight, what a state bar allows a firm to say, and how intake turns a call into a signed case.
Why I work with law firms only
Legal search is different
Someone charged with a DUI calls within the hour. Someone planning a divorce reads for weeks. Each practice area needs its own approach, and I only have to learn one industry.
The rules shape every page
State bars regulate what a firm can say about itself. Writing within those rules every day is part of the job, not an afterthought.
Firms count cases
Law firms already measure intake carefully. That lets me report on consultations and signed cases instead of traffic charts.
Five commitments in every engagement
Month-to-month
No long-term contract. Cancel with 30 days' notice.
Your firm owns everything
Domain, website, content, Google profile and analytics stay in the firm's name.
Approval before publishing
Every page and claim is checked against bar rules and signed off by the firm.
Plain reporting
One page a month on calls, consultations and signed cases.
No ranking promises
Nobody controls Google's rankings, so I commit to the work and to clear reporting instead.
What I don't do
Saying no to everything else is how I stay good at the one thing.
Paid ads
I don't manage Google Ads, Local Services Ads or social ads.
Website builds
I work on the site you have. I don't sell redesigns.
Social media
I don't run social accounts or post on your behalf.
Other industries
I work only with law firms, and only in the United States.
See where your firm stands before you spend anything.
The audit is a written report on your map pack position, your site, and the firms taking clients from you online.