LawSEO

Law Firm SEO Audit

A law firm SEO audit from LawSEO is a written report on where your firm stands in Google today, which firms are taking the clients you want, and what it would take to change that. There's no charge and no obligation.

What I check

Eight checks in every law firm SEO audit

  1. Map pack position across your city. Where your firm appears in the map results for your main case types, checked from points across your service area, not just from your office.
  2. Google Business Profile. Categories, services, description, photos, reviews and how your profile compares with the three firms above you.
  3. Organic rankings. Where your practice-area pages rank for the searches clients actually use.
  4. The three firms taking your clients. What they have that you don't: pages, reviews, links or profile details.
  5. Technical health. Indexing, speed, mobile layout, structured data and anything stopping Google from reading your pages.
  6. Practice-area pages. Which case types have a strong page, which have a thin one, and which have none.
  7. Links and directory listings. The links pointing to your site, and whether your name, address and phone match on the directories that matter.
  8. AI search mentions. What ChatGPT, Gemini and Google's AI Overviews say when someone asks for a lawyer like you in your city.

What you get

A written report with a short list of fixes in order of impact, plus an estimated monthly range for your market.

What I need

Only the form. The audit uses public search data, so no logins are needed.

A walkthrough

A 30-minute call to go through the report, if you'd like one.

Request your audit

I use these details only to prepare your audit and reply to you. See my privacy policy.
FAQ

Questions about the law firm SEO audit

Is the law firm SEO audit really at no charge?

Yes. The audit is how we decide together whether SEO makes sense for your firm. There's no charge and nothing to sign.

Do you need logins to our website or Google accounts?

No. The audit uses what anyone can see in Google search and on your website. If you'd like me to include Search Console or Analytics data, you can add me as a user, but it isn't required.

What happens after the audit?

I walk you through the report on a call if you'd like one. If the numbers make sense, I send a written plan and an estimated monthly range. If they don't, you keep the report.

We already work with an SEO provider. Can we still request an audit?

Yes. The audit describes where your firm stands today, whoever is doing the work.