Law Firm SEO Pricing
Law firm SEO pricing at LawSEO is set by two things: how many practice areas and offices you want to grow, and how competitive your city is. Every plan is month-to-month, and every figure on this page is an estimated range.
$1,500–$2,500estimated per month
One practice area, one office, a small or mid-size market.
- Google profile and map pack
- 2 new practice-area pages a month
- Technical fixes and call tracking
- Monthly signed-case report
$2,500–$4,500estimated per month
Two or three practice areas, or more than one office.
- Everything in Solo practice
- 4 new pages a month
- Legal link earning
- AI search visibility checks
$4,500–$8,000estimated per month
Personal injury or criminal defense in a large metro.
- Everything in Growing firm
- 6–8 new pages a month
- Local press and link campaigns
- Monthly review call
These are estimates, not quotes. The audit gives you an estimated range for your own firm and market.
What each law firm SEO plan includes
Every plan covers the same kind of work. The difference is how much of it happens each month.
| Solo practiceest. $1,500–$2,500 | Growing firmest. $2,500–$4,500 | Competitive marketest. $4,500–$8,000 | |
|---|---|---|---|
| Practice areas | 1 | 2–3 | 3 or more |
| Offices | 1 | Up to 3 | Several |
| Google Business Profile and map pack | Included | Included | Included |
| New practice-area pages each month | 2 | 4 | 6–8 |
| Technical SEO fixes | Included | Included | Included |
| Call tracking and signed-case report | Included | Included | Included |
| Legal link earning | Not included | Included | Included, plus local press campaigns |
| AI search visibility checks | Not included | Included | Included |
| Review call | On request | On request | Monthly |
| Contract | Month-to-month | Month-to-month | Month-to-month |
What changes the cost of law firm SEO
Two firms on the same plan can need different amounts of work. These five things decide where in the range your firm lands.
Practice area
Personal injury and criminal defense are the most competitive areas in legal search. Estate planning and immigration usually take less work to move.
Market size
Ranking in a large metro takes more pages and links than ranking in a mid-size city, because more firms compete for the same searches.
Offices
Each office has its own Google Business Profile and its own map results, so each one adds work.
Practice areas you want to grow
Each case type needs its own pages. A firm growing three practice areas needs more pages than a firm growing one.
Your starting point
A site with technical problems, few reviews or thin practice-area pages needs more work in the first months than one that is already in good shape.
What you'll never be billed separately for
Setup
No setup fee. The first month's plan covers the written plan and the first fixes.
Reporting
The monthly report and call tracking setup are part of every plan.
Revisions
Every page goes through your firm's review before it is published, with as many rounds as it takes.
Leaving
No exit fee. Cancel with 30 days' notice and keep everything, because it is already in your firm's name.
Law firm SEO pricing questions
Anything else about cost is easiest to answer once I've seen your market. That's what the audit is for.
Is there a setup fee for law firm SEO?
No. The first month covers the audit follow-up, the written plan and the first technical fixes. You pay the monthly plan and nothing else.
Can we change plans later?
Yes. You can move up or down a plan from the start of any month, for example when you add a practice area or open a second office.
Do you charge per lead or per signed case?
No. Every plan is a flat monthly fee. Pricing tied to a firm's legal fees can raise fee-sharing questions under state bar rules, so I keep my fee separate from your cases.
Does law firm SEO pricing include a new website?
No. I do SEO only. I fix and add pages on the website you already have. If your current site can't support the work, the audit will say so before you commit to anything.
Is there a minimum term?
No. Every plan runs month to month and you can cancel with 30 days' notice.
See where your firm stands before you spend anything.
The audit is a written report on your map pack position, your site, and the firms taking clients from you online.